Healthway Mobile App

BuzyBee Designs

This project focused on shifting the user experience in healthcare from anxiety-driven to engagement-driven. By prioritizing research into color psychology, facility design, and process, I developed a unique solution—the Healthway Mobile App—which uses gamification and augmented reality for patient wayfinding. This innovative approach was validated through user testing, confirming its potential to reduce stress and deliver a clear, concise user experience.

About the project

This project tackled the challenge of reducing patient anxiety in high-stress healthcare environments through human-centered design and deep process analysis. My unique solution, the Healthway Mobile Application, uses gamification and augmented reality for wayfinding, a validated concept that offers a "blue ocean" opportunity for future digital healthcare platforms.

Type of Product:

UI/UX

Project Details

Summary

The user problem was how can user interactive and user experience design help with patients and caregivers who may have mild anxieties when it comes to receiving medical care at a hospital.

Results

Before this project, I had assumed my research would reiterate specifics I had already known about color psychology, but I was surprised about the results of the gamification within the prototype that many were interested in.

Constraints

I gave myself 2-3 months, so there were time constraints when it came to usability testing specifically, as users were using surveys to complete tasks on their own time.

Things I Did

This project addressed the need for human-centered design in high-anxiety healthcare environments. While passionate designers often rush to results, my primary goal was to intentionally slow down, focusing on a deep-dive process to ensure the solution was truly evidence-based. Research revealed that patient and staff anxiety is significantly impacted by facility design, color choices, and the administrative process, with existing digital wayfinding solutions often being underutilized.

My unique solution, Healthway Mobile Application, centered on gamification to reduce patient anxiety during hospital visits. By incorporating augmented reality and point-based navigation into the app, I shifted the user's focus from waiting and stress to engagement. The final high-fidelity prototype was validated through user testing, confirming that the gamification concept was not only highly desirable but also provided a clear and concise usability route, showcasing a "blue ocean" opportunity for future digital healthcare solutions.