Sun & Moon Online Yoga Studio

BuzyBee Designs

Sun & Moon Online Yoga Studio

This project developed a holistic brand identity for an online yoga studio centered on promoting mental wellness and mastery over personal health. The solution delivered a unique logo, a tranquil color palette, and a consistent visual language that establishes a safe, calming space for digital instruction and personal growth.

About the project

The Sun and Moon Online Yoga Studio required a brand strategy that went beyond fitness to embrace the mental health component of yoga and meditation. The identity needed to feel modern, trustworthy, and instantly convey tranquility and balance. I achieved this by designing a logomark that visually integrates the sun and moon cycle into a single, meditative yoga pose, symbolizing the harmony sought through practice. The overall identity ensures a seamless experience across all touchpoints, from the website interface to branded merchandise like yoga mats and blocks. The core messaging, exemplified by phrases like "I'm the Master of My Own Mental Health," empowers users. By delivering a cohesive visual system built on a soothing color palette and complementary patterns, the branding successfully positions the studio as a dedicated, high-quality resource for achieving internal balance and well-being.

Client:

Morello Studio

Type of Product:

Branding

Project Details

This project encompassed the Brand Identity and Digital Strategy for Sun and Moon, a modern online yoga studio. The main challenge was differentiating the studio in a crowded digital fitness market by highlighting its unique focus on mental health and self-mastery alongside physical practice. The core solution was a distinctive visual system—centered on a meaningful logomark and a calming color palette—which successfully communicates balance and tranquility. The project's outcome delivered a high-quality, memorable brand identity that is easily scalable across digital platforms, physical products (mats, blocks), and promotional materials, establishing a foundation for rapid audience growth.

Things I Did

I initiated the project with strategic research into the target audience and competitor space, emphasizing the psychological benefits of yoga to create a differentiated positioning. My design focused on the Logomark Creation, where I merged the sun and moon duality with a powerful yoga pose to represent balance and mindfulness.

I then executed the full Visual Identity System, defining a tranquil, gradient-based color palette and custom pattern assets that ensure brand recognition across all applications. This strategy was extended to Digital Mockups for the online studio and Physical Merchandise, demonstrating how the brand translates effectively onto items like yoga mats and instructional blocks. Ultimately, I delivered a holistic branding package that visually embodies the studio's commitment to empowering users to find mastery over their own mental and physical well-being.